Target Audience

TARGET AUDIENCE

Gender- Stereotypes

What do men like?
The majority of men prefer cars, (Top Gear), as it contains a lot of male humour, predominantly, men also prefer to watch sports and action movies. They like the colours blue, red and brown.

Women prefer, in general fashion magazines, food magazines and love stories and books.
They prefer the colours pink, red and yellow.
Adults prefer healthier lifestyle choices, like vegetarianism.

Age- stereotypes-

Children prefer an active lifestyle, toys and cebeebies and citv. They also prefer colourful toys. Teenagers like gaming, cycling and SLEEPS with long showers and I'm a celebrity get me out of here. Adults like coronation street, BBC news, politics and alcohol. They also like phones and TV. Elderly like Morrison's, Trago Mills, Ikea, sweets and home delivery.

Food, clothing, electronic devises, a house, and essential things all appeal to all ages.

Ethnicity-

It impacts planning, as you may have to have different languages in manuals, supermarkets and signs, Also, different meats any need to be displayed. It impacts skin colour, as certain things may need to be changes. Targeting a ethnic group works, as you could sell certain meats or products. To not offend groups, we could have different languages or products on the packaging.

Income-

People who have a high income are bankers, lawyers and MPs with Prime Ministers. Entrepreneurs also have a high income. Low income earners are those who are working for McDonald's, Cormac and Lidl. This affects the products they can buy, as they can't get more expensive things like Apple. This influences planning, as the product needs to have an affordable price point.

Location, location, location-

Town citizens would like a Volkswagen golf with high emission. Country people like land rovers, cows and fresh produce. City people like the London underground, striking and Tesco express. In the north, people like sandals and socks and the Scottish National Party, but cornishmen like beards, pastys and lots of beach.